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Is Ripoff Report subverting Google take-downs?
Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the web when it comes to people’s and companies’ reputations....
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Initial Interest Confusion rears its ugly head once more in trademark...
Two years ago, Multi Time Machine brought a lawsuit against Amazon for trademark infringement, alleging that web pages on Amazon.com for “MTM special ops watches” keyword searches could be too...
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How long does reputation management take?
Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is...
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Twitter SEO: Tricks for reputation repair
Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed by some negative content that ranks when your name is searched,...
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CEO who forged court order to get Google to remove defamation faces prison
Note: Since this piece was originally published, we’ve received a statement from the firm Michael Arnstein blames for the reputation attack described. That information has been added to the end of...
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Here’s how to use Twitter to dominate the Google search results
Are you jealous of the big brands whose tweets appear in a cool carousel below their Twitter accounts on page one of Google’s search results? When you’re trying to occupy a lot of space for your name...
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Verdict is in for CEO involved in forging court order over reputation attack
One year ago, I reported on the sad case of a jewelry company CEO, Michael Arnstein, who was arrested for forging court orders to remove negative content about his company from Google’s search...
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How reputation became a major ranking factor in SEO
Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of websites and specific factors that...
View Article7 reasons why you need to update your reputation management strategy in 2020
The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more review management...
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Reputation attack sites have plummeted in Google, but can still harm
Reputation-harming sites have long positioned themselves as admirable venues for consumer complaints while hosting unverified content that is often damaging to organizations and individuals....
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CEO who forged court order to get Google to remove defamation faces prison
Note: Since this piece was originally published, we’ve received a statement from the firm Michael Arnstein blames for the reputation attack described. That information has been added to the end of...
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Surprise: ‘Near me’ brand names don’t rank higher for ‘near me’ searches
A recent Think With Google article suggests that optimizing for “near me” searches will pay out a bonanza in extra good rankings and qualified referral traffic. “Near me” has been one of the term...
View ArticleTwitter’s algorithm ranking factors: A definitive guide
Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users. Some of Twitter’s timeline ranking factors are very surprising, and adjusting...
View ArticleThe 4 stages of search all SEOs need to know
“What’s the difference between crawling, rendering, indexing and ranking?” Lily Ray recently shared that she asks this question to prospective employees when hiring for the Amsive Digital SEO team....
View Article10 tips to help you become an in-house SEO
Looking to land a new SEO role to grow your career? You may want to consider becoming an in-house SEO specialist. Thanks to the Great Resignation, more jobs are available and plenty of companies are...
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Doorway pages: An SEO deep dive
I have an admission: I once created “doorway pages” on a large scale. In my defense, this was years before Google existed. And, it was not considered spam in those days. Doorway pages might seem like...
View ArticleAdvanced image SEO: A secret manual
Image SEO is an intriguing niche because of the immediate impression images make when viewed. Read on and I will share a comprehensive overview of my image SEO “secret manual.” In this article: The...
View Article‘Link in bio’ platforms: Which is best for SEO?
With the popularity of social media came the rise of “link in bio” tools which allow users to create a landing page featuring multiple links they want to share with their audience. Initially designed...
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